I remember in 2016 when I’ve shared my presentation to a partner and in this presentation I’ve reported a piece by the Guardian “Facebook will lose 80% of users by 2017”
The investor replied to me asking to remove this reference to the Guardian article because “it will compromise your credibility with investors”.
Actually he was right but the reality is not black or white; after 3 years Facebook didn’t lose 80% of their users (as foreseen by the guardian) but maybe they are loosing several other things:
- appeal? to the new generation and it is becoming a generalist media; advertisers now prefers Instagram and the youngest generation are on Tik Tok.
- credibility? https://www.forbes.com/sites/jonathanberr/2018/10/17/is-facebook-losing-credibility-with-advertisers/#6988e82a1cb9
- money? https://techcrunch.com/2018/07/26/facebook-officially-loses-123-billion-in-value/
What is happening today is this https://www.bbc.com/news/business-46425420 , it seems like we in SoT have written this article; this is exactly what we have been developing from almost 3 years and now we are live from November 12th. In SoundsOfThings there is much more than the Sound Advertising: when people will stop watching the screen of their phone because all of us will talk to them (very very soon) the visual advertising will die and SoundsOfThings may rise.